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About this guide & the Climate Narrative Shift Project
The Climate Narrative Shift Project is a strategic initiative to understand and connect the dots between clean energy benefits and the issues impacting people's, especially working class, lives.
When people feel clean energy actually benefits them, they’ll support and defend the solutions. But we need to connect on values first and understand what works - and what doesn't to close the current belief gap between people supporting their state funding clean energy, but not believing they personally benefit.
In Washington, we have won big on policy over the last several years; now our challenge is both defending our progress and bringing more clean energy closer to home. Implementation isn’t just about building projects, and defense isn't just a moment in time with a vote. It's also about people on the ground believing that clean energy is for them. We've discovered a lot with this project so far, and we want to share some insights to try to include more people in the conversation for a vision of a clean energy future for all. We're excited to present this first of several guides. We'd love to get your feedback, including ways you'll try out these tips, and other topics you'd like to learn about in the future.
Who:
- Kimberly Larson, project lead and Senior Communications Director, Climate Solutions*
- Lola Olateju, senior project advisor, digital strategist, Lola Olateju consulting
- Sudha Nandagopal, senior project advisor and founder, Bend the Horizon
- Marcy Bowers, Executive Director, Washington Statewide Poverty Action Network
- Alyssa Mayeda, Communications Director, Washington Conservation Action
- Tiffany Wilk, project coordinator, founder TWC Collective
- Ayana Harscoet, Digital Storytelling Manager, Climate Solutions
- Grow Progress, research partner
- FM3, research partner
- Sway Media, digital content partner
*I am very proud of the work of this team - a "stone-soup" kitchen cabinet who each bring their own unique ingredients of wisdom and perspective to this project and to their work to change the world for the better. It's a special group co-creating this initiative - and we also make sure to laugh a lot as we deepen connection with each other and to the potential of how we reach more people to address the climate crisis faster. Also, a big thank you to Ayana and Tiff on the design of our guide and Ariana Yvilsaker, CS Technology Director, for the behind-the-scenes tech support. Many thanks to the Stolte Family Foundation and several other key funders in making this Project and narrative communications work possible. -Kimberly