The Bright Future initiative demonstrates that the rapid transition to clean energy and a low-carbon economy is possible, practical, and necessary. While the transformation from fossil to clean energy represents an enormous challenge for humanity, we believe that a clean energy transition is achievable over the next three decades.

We must solve the climate crisis. The stakes are simply too high for half-measures or tentative incremental steps. This crisis calls on us to act collectively, with all of our resolve and determination.

We can solve the climate crisis. Momentum is already shifting away from fossil fuels and toward clean energy at a surprisingly impressive rate.  A profound and accelerating transformation has already begun.

We will solve the climate crisis. Our communities, businesses, and government executive agencies are quietly but dramatically accelerating clean energy solutions.

This transition represents an enormous new driver for investment and broadly shared economic opportunity.  By documenting and illuminating the clean energy transition that’s emerging with facts, stories, and strategies, we showcase that the clean energy future is indeed bright and that the Northwest can help accelerate the needed transition.

There is not one, but several pathways we can, must, and will pursue together in order to build a bright future:

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Clean Power: Removing coal entirely from the Northwest’s power grid is possible, while doubling down on energy efficiency, phasing out natural gas, and increasing renewable energy to attain a 100% clean grid by 2035.

 
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Moving Beyond Oil: Oregon and Washington should aim to phase out fossil fuels for surface transportation by 2050, and join California’s commitment to reduce petroleum consumption in half by 2030.

 
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Clean Energy Economy: The clean energy economy is expanding rapidly with investments in innovative renewable and low-carbon technologies and spurring economic development in the Northwest.

 
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Urban Clean Energy: Deep carbon reduction is possible in buildings, transportation, and energy supply at the local level, where 70% of carbon emissions are generated.

 
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Just Transition: The transition to clean energy must offer broadly shared economic opportunity and must include the communities that have borne the brunt of fossil fuel extraction and burning.

The whole world needs to complete the transition early in the second half of the century, and we can help catalyze the transition.  What is needed is a bold, fast, and determined transition to clean energy.  While our political system continues to offer alarmingly weak and tentative responses to how we will transform from a fossil to clean economy, the spectacularly hopeful news is this: people, communities, businesses, and energy markets are beginning to offer much more satisfying answers. The transition is–to a widely underappreciated degree–already on.