• Bright Lights... Big Savings

    In Spokane, a public performing arts center held great potential for energy efficiency upgrades given its age. Watch how improving the efficiency of the facility reduced the amount of electricity and natural gas used, thus helping to offset rising... Read more

  • Social Norms and Energy Efficiency

    Are we wrong to always assume households act economically rational when considering efficiency? A growing interest in behavioral frameworks for energy efficiency programs is challenging this assumption and several recent studies support a shift from... Read more

  • Marketing Energy Efficiency for Local Municipalities

    To be successful, energy efficiency programs can employ strategic marketing principles - focusing on audience, strategic messaging and media, and engagement with contractors - to involve residents in retrofitting their homes. Read more

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