Thanks to decades of work by scientists, climate advocates, and community organizers, more people than ever recognize the climate crisis as a clear and present threat to communities and ecosystems worldwide.

However, we still need to build critical mass. We need more people to embrace the clean energy transition as urgent, achievable, and even desirable. We need communities, organizations, and businesses to rapidly reduce fossil fuel use and adopt clean energy solutions. We need climate and clean energy advocates to share more relatable stories prioritizing human connection and excitement over technical details and jargon. We need a vocal and influential bloc of well-informed elected officials and policymakers to prioritize climate action.

To meet this moment, we're harnessing the power of narrative and storytelling to personalize and transform public perception about the climate crisis and its clean energy solutions.