Of late, a rising set of rational Republican voices can be heard affirming the assessment of 95 percent of the scientific community that the earth is warming at an alarming rate due to burning fossil fuels.
How citizens on Bainbridge Island came together and created an option to change behavior through energy use, move closer to carbon neutrality and become a model for other communities.
"We’ve seen a 50 percent decrease in our heating costs and our overall energy costs are down approximately 35 percent.” - Matt Olson, Bainbridge Island homeowner and RePower Bainbridge participant Read more
In Spokane, a public performing arts center held great potential for energy efficiency upgrades given its age. Watch how improving the efficiency of the facility reduced the amount of electricity and natural gas used, thus helping to offset rising energy prices.
Are we wrong to always assume households act economically rational when considering efficiency? A growing interest in behavioral frameworks for energy efficiency programs is challenging this assumption and several recent studies support a shift from pure economic incentive to a greater behavioral focus.
To be successful, energy efficiency programs can employ strategic marketing principles - focusing on audience, strategic messaging and media, and engagement with contractors - to involve residents in retrofitting their homes.