Are we wrong to always assume households act economically rational when considering efficiency? A growing interest in behavioral frameworks for energy efficiency programs is challenging this assumption and several recent studies support a shift from pure economic incentive to a greater behavioral focus.
To be successful, energy efficiency programs can employ strategic marketing principles - focusing on audience, strategic messaging and media, and engagement with contractors - to involve residents in retrofitting their homes.
At the end of January, over 60 Edmonds community leaders, including the Mayor of Edmonds Mike Cooper and Edmonds City Council President Strom Peterson, Steve Klein, General Manager of Snohomish PUD, and other business leaders and citizens rolled up their sleeves to look at how the city can reduce its greenhouse gas emissions levels to 25% below 1995 levels by 2035.
There is indisputable proof that the efforts of the countries that agreed to abide by the Kyoto Protocol are succeeding. In 2008, the signatory parties to the Kyoto Protocol reduced their collective greenhouse gas emissions by 6.3% below 1990 levels. In contrast, the United States’ carbon footprint in 2008 was 16% higher than 1990.
Climate Solutions launched the New Energy Cities program in 2009 to galvanize local elected officials to drive adoption of clean energy technologies that will reduce carbon emissions, save money on energy use, and create jobs. We aim to prove the promise of the clean energy economy in small- to medium-sized cities throughout the Northwest.
The benefits that we see for communities to embrace the new energy future include: Read more